Planraising Retreat for Nonprofits - Meet the Facilitators

	Tips & Resources for Developing & Implementing Your Marketing, Branding & Fund Development Plan
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Facilitators
Joan McBride
A not-for-profit veteran with experience dating back to 1981, Joan Greatrake McBride began her career as an intern for the UCI Alumni Association. She spent the next 13 years in health care development, working with hospitals such as St. Francis Medical Center and Hoag Memorial Hospital Presbyterian. Since establishing her consulting business in 1996, Joan has consulted with more than 50 nonprofit clients throughout Southern California, assisting them with fundraising, strategic planning and marketing communications.

A graduate of UC Irvine, Joan also earned an MBA with an emphasis in marketing from Cal State Long Beach. She was named a Certified Fund-Raising Executive (CFRE) in 1989 and a Fellow of the Association for Healthcare Philanthropy (FAHP) in 1991.

As president of Greatrake, McBride & Associates, Inc. Joan is committed to serving the nonprofit sector by providing quality services to a wide range of clients that help save or change our lives and communities. She is passionate about working with the nonprofit sector and is blessed to have found a career that not only benefits the community as a whole, but that provides her with a great deal of personal satisfaction as well.

Greatrake, McBride & Associates website

Julie Damon
Julie’s adventure in the nonprofit world began in 1995 when she developed a unique business seminar for entrepreneurs with disabilities at Irvine Valley College. Seeing the huge community need for self-employment training and resources for people with disabilities, she co-founded a nonprofit organization that provided microenterprise development services in collaboration with the State Department of Rehabilitation. For these efforts she received the National Home Based Business Advocate of the Year award from the U.S. Small Business Administration in 2001.

Julie has over 16 years of experience working in the nonprofit community as a nonprofit co-founder and executive director and, more recently, as a marketing and technology consultant to nonprofit organizations in Southern California. Julie’s expertise areas include business and marketing plan development, marketing communications, and online marketing.

Julie brings her unique small business and nonprofit background, as well as her previous experience as marketing coordinator for the recreation division of the El Toro MCAS, to her current consulting business, Branded4Good. Established in 2006, Branded4Good provides marketing services to nonprofit organizations, specializing in branding and identity development, marketing planning and communications, and website development.

Branded4Good Website